In this collaboration with the Italian brand Citrosodina, digestive coadjutant that help people feel lighter after eating, the challenge was to reach a much younger target group than usual.

The insight was "after an exaggerated meal, the brain also needs to digest"

We thought of a multi-subject campaign representing normal people in everyday situations such as study or work, or even in special situations such as during a wedding, who have to make a speech after lunch; but unfortunately, because they feel too full, they cannot even speak.

We tried to represent it with visuals using strange phrases that don't make much sense, and we also decided to add the QR code on the print to create a link to the brand's social pages where people can find the full campaign video.